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czwartek, 26 kwietnia 2012

Reverse Digital Media Pay Walls - No Way, You Pay Me, Bring It

ByLance Winslow

As print media dies the death of a thousand needles, one has to ask if the merging of print and digital content is the proper and only long-term solutions, aka "if you can't beat them, join them" and yes, I for one wonder all this, but I still question this reality for the print media. We've watched many of the most well respected newspapers in our nation attempt to combine their print news desks with their digital editions. For some this has worked for others, not so well. Okay, let's look at some of the latest strategies going on in this new blurred reality of news shall we?

Now then, GIGOM (dot) had a cool article recently on March 26, 2012 titled; "Don't build a pay wall, create a velvet rope instead," by Mathew Ingram which told of a new concept to help print publications survive in the digital information world. Okay so, you know how many print publications charge you for digital versions of their articles, well, they call this a "pay wall" which means you, the reader, has to pay if you want that information to read.

Well now some publications are paying the reader to read their articles, and yes, the advertising too, which means more guaranteed readers for their advertisers and a way to account for who read what. This makes sense, as the news media outlet pays their readers to view their content, perhaps trading them for free-coupons from their top advertisers. The readers thus, read more online content, and the advertisers get important data of things such as; exact demographic data of who is reading their ads and what type of content their customers most prefer.

All of this data means that the targeted ads are much more effective, therefore worth more to the company placing the ads, and a higher price point for the media outlet, thus more money to split with the reader. Actually, a lot more money can be made this way than charging subscribers for the privilege of reading their content. So, this newest idea is quite wise, and thanks to big data and all the latest marketing tools, along with social networks, this could be an advertisers dream come true and actually save this hybrid business model preventing big bankruptcies in the print media.

More money to the news outlets also means better reporting, coverage, and therefore, better news. Something, I bet we'd all appreciate. What's that famous line; "everyone's a winner!" Okay so, please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Interesting Internet Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

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MLA Style Citation:
Winslow, Lance".".1 Apr. 2012EzineArticles.com.25 Apr. 2012 .APA Style Citation:
Winslow, L. (2012, April 1). . Retrieved April 25, 2012, from http://ezinearticles.com/?Reverse-Digital-Media-Pay-Walls---No-Way,-You-Pay-Me,-Bring-It&id=6975139Chicago Style Citation:
Winslow, Lance "." EzineArticles.com. http://ezinearticles.com/?Reverse-Digital-Media-Pay-Walls---No-Way,-You-Pay-Me,-Bring-It&id=6975139EzineArticles.com© 2012 EzineArticles.com
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Case Study - Overcoming Conspiracy Theories and Mass Media Hysteria Considered

ByLance Winslow

With all the viral videos, emails, and social networking stuff, it's just amazing the amount of debris which gets thrown around these days? How is anyone suppose to know what is real. Now the media takes the most controversial replays, tweets, and videos and blows them further out of proportion, so who is to say what is real, what is phony, and what is Memorex via Photoshop editing? Ever wonder how rumors, conspiracy theories, and viral misdirection gets started? Yes, you probably have a good idea on that, after all, anyone with a computer, smart phone, or digital camera can get that snow ball rolling.

Still, how do you stop a conspiracy once it's started and any denial is met with the famous line; "plausible deniability" and you are back to square one, after all, you can't prove you didn't kick your dog can you? Certainly not. Okay so, let's talk about all this conspiracy theory about the New World Order, Trilateral Commission, and CFR or Council on Foreign Relations? How can CFR for instance, mitigate some of this, do a little PR, and prevent the need for future damage control?

Well, I'd also advise CFR to work to quell (through open communication channels) the over-the-top commentary of the late night talk show crowd on Coast-to-Coast Am conspiracy theory radio show and website (13-million listeners), by having various folks volunteers to talk with them, based on whatever they are talking about. That would help CFR from catching a "bad rap" or conspiracy theories driving the dialogue with the common citizens. It would also help in preventing all the negative viral emails which mention CFR in a bad light.

CFR is seen as too elitist and thus, often conspiritorialized which hurts your efforts, thus, it's been marginalized. Some of this might be deserved, most not, but folks judge CFR by the company they keep and human politicians are political animals, even if there is said to be honor amongst them? See that obvious point? Now then, here is how I envision solving this crisis management and damage control issue. Let the folks at Coast-to-Coast AM know that if they are going to be talking about an issue, and they do know their interview schedule, offer to have a dialogue and individual up on that topic available.

Thus, when anyone starts screaming New World Order, conspiracy theory, or anything of the like, the CFR has a voice of reason, and a real person answering questions and putting a rest to run-away unhealthy mental conspiracy challenges. Please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Conspiracy Theories and Political Challenges. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

Article Source:http://EzineArticles.com/?expert=Lance_Winslow

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MLA Style Citation:
Winslow, Lance".".5 Apr. 2012EzineArticles.com.25 Apr. 2012 .APA Style Citation:
Winslow, L. (2012, April 5). . Retrieved April 25, 2012, from http://ezinearticles.com/?Case-Study---Overcoming-Conspiracy-Theories-and-Mass-Media-Hysteria-Considered&id=6983724Chicago Style Citation:
Winslow, Lance "." EzineArticles.com. http://ezinearticles.com/?Case-Study---Overcoming-Conspiracy-Theories-and-Mass-Media-Hysteria-Considered&id=6983724EzineArticles.com© 2012 EzineArticles.com
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Global Media - Gee Whiz, Something is Terribly Amiss

ByLance Winslow

In many regards it seems sometimes the media mettles too much into US politics. Often, they end up favoring a certain politician over another, and more often than not, it just happens to be the one which is spending the most money on advertising with that newspaper, their online version, or buying ads for the newspaper's website - convenient I'd say? Okay so, no revelation there, and as we grow older and watch the repeats of past history go around in circles every decade it tends to jade us and make us a tad bit cynical - but hey, that's politics and it's a messy business, as has been said.

Still, we do rely on our media to keep the politicians honest, and generally they love to stir up controversy which makes it a double-edged sword too. Freedom of the press therefore helps promote freedom and liberty, so that's a good thing, as long as those things I mentioned above don't get too far out of hand. Let's talk about this for a moment shall we?

The New York Times had an interesting article on April 4, 2012 titled; "In China Press, Best Coverage Cash Can Buy," by David Barboza which stated;

"China is notorious for censoring politically delicate news, but willing to print flattering news about businesses; if the price is right. Want a profile of your chief executive to appear in the Chinese version of Esquire? That will be about $20,000 a page, or get on a news program by state-run China Central Television? Pay $4,000 a minute, says a network consultant who arranges such appearances. A flattering piece in Workers' Daily, the Communist Party's propaganda paper $1 per Chinese character."

That same day there was another reminded of the cellular telephone scandal in the UK from one of their major newspapers. Couple that without our own challenges here at home and how our media seems to have become our fourth branch of government, often more powerful than the other three as it dictates policy and legislates from the pages. Where does all this go from here? Well, if we let it, that entire train could roll out of the high-speed station and leave us all behind, so, I'd say, let's not go there.

Still, how can we stop such things when the media has so much power, and the power brokers find ways to buy their way to political propaganda? That's a real catch-22 my friends, and with newspapers in the US hurting as bad as they are, they'd be more likely to take the money and confirm a little "I'll scratch your back, you scratch mine," at the expense of our nation's future, and our future liberty and freedom. Beware the industrial media complex. See my point? Please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on 2012 Global Politics. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

Article Source:http://EzineArticles.com/?expert=Lance_Winslow

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MLA Style Citation:
Winslow, Lance".".5 Apr. 2012EzineArticles.com.25 Apr. 2012 .APA Style Citation:
Winslow, L. (2012, April 5). . Retrieved April 25, 2012, from http://ezinearticles.com/?Global-Media---Gee-Whiz,-Something-is-Terribly-Amiss&id=6983667Chicago Style Citation:
Winslow, Lance "." EzineArticles.com. http://ezinearticles.com/?Global-Media---Gee-Whiz,-Something-is-Terribly-Amiss&id=6983667EzineArticles.com© 2012 EzineArticles.com
All Rights Reserved Worldwide